CANUCK PLACE CHILDREN'S HOSPICE
Working in a small team, the goal of this project was to create a compelling motion graphic piece that tells the story of Canuck Place Children’s Hospice. This organization provides respite, family support, pain and symptom management, end-of-life care and bereavement services to newborns, children, youth and their families living with progressive life-threatening conditions.
While researching for the project, our team made sure to understand the mission, vision and values that are at the core of Canuck Place. This relatively small organization is able to do their work because of the commitment of thousands of people who make it possible.
This lead us to our controlling idea. Canuck Place, like the children it supports, is small but mighty. We felt that there was no better way to motivate potential donors and potential volunteers, than to speak to the impact that their contribution has, no matter how small.
TESTS FOR THE ART DIRECTION
Title: Canuck Place. Small But Mighty.
Client: Canuck Place Children’s Hospice
Art Direction: Ignacio Osorio
Animation: Kirstin Smith, Shafakat Reshamvala, Ignacio Osorio
Post Production: Ignacio Osorio
Sound Design: Ignacio Osorio
Voice Over: Red Borrowman & Christopher Quine
Written by: Kirstin Smith with support from Ignacio Osorio and Shafakat Reshamvala