At VFS, we designed the brand of a fictitious airline. This airline is a regional service for the coastal areas and islands off the Coast of BC. They plan to offer their service to the forest industry, tourists, local residents and private charters. With their focus on the Coast of BC and islands, and their small planes, they travel at low altitude over some of the most beautiful scenery in North America.
They are one of the only airline companies that connects small airports and small communities on the Coast of BC. Their main point of difference is they focus on the beautiful scenery as well as getting from A to B.
In order to create an interesting branding that communicate their objectives and also match to their target, I developed the Brand Pyramid of the company.